RickRolled by Linden Lab (Again)

Linden Amazon

Late Friday afternoon (PST-time), Linden Lab announced a ‘Special Promotion’ on the SecondLife website. As you can see above, they offered a free “Starter Vehicle Pack” plus L$1,000. The ‘catch’ (apparently) was LL’s desire to get users to link their Second Life and Amazon accounts.

Well, L$1,000 isn’t much (it’s about half a cheeseburger) and I don’t particularly need a hoverboard, but  Free is Free and I could see potential advantages linking the two accounts.  Anyway, the offer was only good this weekend, so I clicked through the links on Saturday at 5:00AM PST. Here’s the Amazon offer I landed on.

quo vadis Linden

“Currently unavailable.
We don’t know when or if this item
will be available again.”

Cough. Somehow I don’t think this is going to improve users’ attitudes toward LL’s Customer Service. 

In an effort to put some positive spin on this, I thought Chaos Mandelbrot’s motto might apply here: Never ascribe to malice that which can be explained by incompetence.” Nonetheless, I still had the feeling that Second Life just RickRolled many of us. 🙂

A few months ago Rod Humble asked SL’s members for suggestions on how to attract more hardcore users to Second Life. I don’t know the answer to that, but I’m pretty certain today’s Amazon ‘Special Offer’ pratfall isn’t going to help.


One response to “RickRolled by Linden Lab (Again)

  1. Reblogged this on The Lionheart Times and commented:
    by Jane Fossett, Metaverse Sailing.

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